According to data from the Ministry of Cooperatives and Small and Medium Enterprises (Kemenkop UKM) in 2018 there were around 64,194,057 MSMEs, with a workforce absorption capacity of 116,978,631, this is roughly equivalent to more than 90% of the number of business units and the percentage of labor absorption in the economic sector the rest is divided into the large industrial sector. Some of the latest research results since the pandemic era took place more than 50% of MSMEs have experienced a decrease in sales turnover. But MSMEs engaged in the culinary sector have survived this pandemic.

UMKM usually gather in the community or association of UMKM to share and strengthen their respective businesses. The function of the community or association here is very important because the conditions of all MSMEs and their abilities are not the same, so the community or association acts as a counterweight and reinforcer. Therefore, the community or association must be strengthened by other elements of society such as elements of higher education.

This 2020-2 Internal Collaboration Community Service Activity (PkM) raised the title “Cloud Catalog and Integration of Market Place and Social Media to Help MSME Sales in the New Normal Era”. This PkM is carried out by a team of lecturers from the Faculty of Communication and Business (S1 Business Administration study program and S1 Communication Science) in collaboration with a team of lecturers from the Faculty of Applied Sciences (D3 Information Systems study program, D3 Marketing Management study program).

Also, this activity collaborates with student startup Smespedia. id, which helps manage applications built and installed on the ppkm.info link. This PkM is part of a series of routine activities of the StartUpHub.id community and KoRAL (Inter-Lab Research Community) in the two Faculties as a form of support for IDUKA (Business and Work Industry).

The PkM Cloud Catalog assists in the form of multimedia computer equipment which is expected to help the UMKM community to facilitate its members in information technology and creative content. The PPKM.info website is also provided to be used as the official Umkm website for catalogs and market places that have been integrated with social media.
A series of events were carried out during this activity starting from education about marketing and consumers, application dissemination at the Abdimas Webinar (Community Service) on January 6, 2021. Furthermore, this activity will be sustainable and collaborate with Student Startups – Smespedia for the sustainability of activities both in the education of MSMEs. , Information Technology management and digital marketing support.