The Faculty of Applied Sciences, through D4 Multimedia Engineering Technology Study Program, on Friday, November 20, 2020, at 08:30 to 11:00 WIB held an Industrial Lecture with the theme “Game Market Analysis” by inviting a resource person, Mr. Cipto Adiguno, Vice President of Consumer Games from PT Agate International. This event was opened by Mr. Dr. Arfianto Fahmi, S.T., M.T. as Dean of the Faculty of Applied Sciences. Pak Arfi emphasized that the Games business is one of the businesses that are developing in this pandemic era. “Data from the Ministry of Tourism and Creative Economy, market games increased by at least 10% during the Pandemic”, said Bpk Arfianto. “So this is very much in line with the theme of this public lecture, namely Market Analysis on Games,” he added.
Message from the Dean of the Faculty of Applied Sciences
Speaker Profile Mr. Cipto Adiguno
Some of the major works that have been rolled out by Consumer Games Agate International are Celestian Tales, Valthrian Arc, and Tirta. Mr. Cipto Adiguno shared his experience in building a game company. There are three company values embedded in PT Agate Internasional, namely Better Decision, Better Execution, and Highly-Aligned Loosley Coupled.
Mr. Cipto Adiguno Shows Three of the Best Game Products from PT Agate Internasional
In this Industrial course, Mr. Cipto focused on how to understand or analyze the market. “Actually, all products are conveying a vision to the audience, so that to convey the maximum vision, we need to deliver the product to the audience appropriately,” he said. In his explanation, he explained about case studies of several games, namely the comparison of Fornite and PUBG for the Battle Royale games, the two best selling games. “People like to play Fornite not because of the battle, but because Fornite is more friendly and includes elements of culture, dances, and characters in the games,” he added. So with this, the message he wants to convey is that market analysis is very important in delivering the vision to the audience.
Pak Cipto Adiguno Explains The Importance Of Market Analysis In Games Making.
How a more detailed explanation can be seen on the Youtube Faculty of Applied Sciences, Telkom University via the link https://www.youtube.com/watch?v=QLKUl7YIA7c&t=4s.
