On Thursday, November 19, 2020, a workshop was held with the theme “Digital Entrepreneurship and Creative Content Development” which was guided by Mr. Kastaman, S.T., M.M. as a lecturer at Telkom University and invited by the speakers, namely Mr. Firman Fauzi Desviyanti, S.P. as the owner of Smoochi and mascot chicken as speaker 1 and Mrs. Rennyta Yusiana, S.E., M.M. as a lecturer for D3 Digital Marketing at Telkom University as a speaker 2.

In this workshop, material about how we can promote our business products in a creative and eye-catching way for potential buyers was explained. By utilizing the “Canva” platform as a medium for creating posts to be promoted on various social media.

According to Ms. Rennyta’s explanation, utilizing the “Google for Business” website plays an important role in improving marketing and making it easier for business owners to establish communication and find out about the existence of a business between sellers and buyers. He also explained that if we want the products we offer to be attractive and different from competitors’ products, that is to make the front view of the business products and their quality must be able to attract the attention of buyers so that sales will increase and buyers will be loyal.

Also, according to Mr. Firman Fauzi’s explanation, the “Instagram” platform plays an important role in marketing business products, because Instagram is one of the best social media that can be used as a digital marketing platform, MSMEs must continue to learn and adapt to the accelerating changes of the times.

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